founder linkedin playbook
FREE
the practical guide I would use to build a personal brand from zero.
- general guide
- not personalized
Emma Bauditz
Founder Branding & Digital Strategy
helping founders, startups and growing brands become clearer, more visible, and easier to trust online.
available
booking now
Top 1%LinkedIn worldwide#2Personal Branding & Thought Leadership · LinkedIn · Denmark
trusted by 20+ founders and startups worldwide
about
a founder who gets founders.
i help founders and growing brands show up online with clarity and confidence. through founder branding, ghostwriting, ambassador content, and business social media management, including captions and copywriting, i make sure your brand sounds like you, only sharper. every piece of work is built to strengthen trust, deepen visibility, and turn your audience into believers.
strategy first
every post, profile, and campaign starts with a clear positioning and goal, not guesswork.
founder and brand experience
i've built personal brands and company brands from zero, so i understand both sides.
content built for trust
tone-matched writing that sounds like you, designed to convert quietly over time.
simple, professional process
clear deliverables, predictable timelines, and no agency fluff.
Social Media Marketing Awards
2026 finalist
finalist in the social media marketer category at the socialday social media marketing awards 2026.
services
build a personal brand people remember.
most of my work happens through ongoing partnerships with founders and startups. if you are not ready for that, you can start with a one-time audit.
premium linkedin audit
€149
a complete linkedin and personal brand review with strategy, content direction and examples.
- complete linkedin profile audit
- personal brand positioning
- rewritten profile recommendations
- banner and featured visual direction
- content pillars and post ideas
- posting and engagement strategy
- personalized action plan
delivered digitally within 7 working days after receiving the questionnaire.
build my personal brandsecure payment via stripe. receipt sent by email, then you'll be asked to complete a short questionnaire.
BeforeAfter
BeforeAfter
looking for a long-term brand partner?
ongoing founder branding, startup strategy and brand collaborations are the core of what I do. every partnership is shaped around your voice, goals and growth stage.
founder branding
from €500
ongoing personal branding support built around you, your goals and your voice.
Can include:
- linkedin ghostwriting
- monthly profile updates and optimization
- building your linkedin presence from scratch
- personal brand and content strategy
- linkedin setup for founders and small teams
startup brand and marketing strategy
from €1000
flexible brand and marketing support for startups that need an extra pair of hands or ongoing strategic support.
Can include:
- social media management
- brand and marketing strategy
- ongoing brand support
- content strategy and creation
- setting up and optimizing company profiles
- founder and company positioning
brand partnerships
collaborations with brands that fit my audience, work and content.
Can include:
- sponsored linkedin content
- brand collaborations and campaigns
- ambassador partnerships
- affiliate partnerships
- long term creator partnerships
- speaking opportunities and events
book a free discovery call
no commitment. let's see if we are a fit.
how it works
a simple, honest process.
01
book a call or pick a service
we start with a free discovery call, or you order a service directly if the scope is clear.
02
define goals and direction
we get clear on your goals, audience, positioning, voice, scope and what success should look like.
03
create and approve
i build the strategy, profile, content, campaign or creative work, with room for feedback and approval along the way.
04
launch and optimise
we publish, track what works, and keep refining so visibility and trust grow over time.
cases
brands i've built with.
a few brands i've helped build, launch, and grow. click a logo to explore the full case.
what clients say
results
numbers that speak for themselves.
0+
combined followers built for one client
0+
personal linkedin followers
€0M
valuation after leading the company’s brand strategy and development throughout its first 1.5 years.
#50
position on Product Hunt after supporting a client’s launch strategy and positioning.
creator series
creator conversations on linkedin.
a collaborative post series with linkedin creators, founders, and personal brand builders who have built strong voices online.
it is built around real creator experiences, useful perspectives, and conversations that help others show up more clearly online.
+5k impressions+150 engagements
creator conversation #10
+4.7k impressions+200 engagements
creator conversation #8
+4.8k impressions+170 engagements
creator conversation #9
"Emma has a way of asking questions that go beyond the obvious and create space for deeper reflection, which made the whole experience of our conversations both enjoyable and meaningful."
Eleni Rizopoulou
+9K followers
"Emma is an amazing human being and I would collaborate with her again and again! She is a super talented marketer, so if you ever need someone to help with any of your marketing functions, think of this lovely lady!"
Raina Das
+30K followers
"The series has been one of the coolest ideas I've come across on LinkedIn & it's been so lovely being a part of it!"
Kamya Marwah
+30K followers
"Working with Emma was an absolute pleasure. The entire process felt natural, collaborative, and incredibly well thought out. She has a real talent for bringing out authentic stories and turning them into content that genuinely resonates with people."
Nefise Tasdelen
+7K followers
"Emma always asks such great questions that actually make you stop and think. I always get excited when a new one lands in my inbox, it's one of those collaborations that genuinely feels good to be part of!"
Hannah Chapman
+12K followers
"I've loved being part of Emma's creator spotlights! She has a lot of great prompts to get you thinking, which is a big help. The whole process is so easy and fun!"
Phoebe Hayles
+10K followers
"Emma has a way of asking questions that go beyond the obvious and create space for deeper reflection, which made the whole experience of our conversations both enjoyable and meaningful."
Eleni Rizopoulou
+9K followers
"Emma is an amazing human being and I would collaborate with her again and again! She is a super talented marketer, so if you ever need someone to help with any of your marketing functions, think of this lovely lady!"
Raina Das
+30K followers
"The series has been one of the coolest ideas I've come across on LinkedIn & it's been so lovely being a part of it!"
Kamya Marwah
+30K followers
"Working with Emma was an absolute pleasure. The entire process felt natural, collaborative, and incredibly well thought out. She has a real talent for bringing out authentic stories and turning them into content that genuinely resonates with people."
Nefise Tasdelen
+7K followers
"Emma always asks such great questions that actually make you stop and think. I always get excited when a new one lands in my inbox, it's one of those collaborations that genuinely feels good to be part of!"
Hannah Chapman
+12K followers
"I've loved being part of Emma's creator spotlights! She has a lot of great prompts to get you thinking, which is a big help. The whole process is so easy and fun!"
Phoebe Hayles
+10K followers
partners
tools i use, vouch for, and partner with.
perks i've negotiated for my community. use the code or the link below to claim them.
partner perkFavikon
creator analytics platform, track your influence, reach, and ranking across socials.
20% off with my ambassador code
partner perkMagicPost
ai content tool that helps founders and creators post smarter on linkedin and beyond.
exclusive perk applied automatically via my link, no code needed
disclosure: these are ambassador / affiliate links. you get a perk; i may earn a small commission at no extra cost to you.
faq
answers, before you ask.
book a free discovery call from any 'book a meeting' button on this site. we talk through your goals, you decide if it's a fit, and we agree on next steps.
the three service pillars are priced from a clear starting point and tailored per scope. the 1:1 strategy session is a fixed €199 one-off via stripe. larger retainers and custom projects are quoted after the first call.
profile and one-off work usually delivers in 5–7 working days. ongoing retainers start within 1–2 weeks of kickoff. custom projects depend on scope and complexity.
the €199 one-off session is paid upfront through stripe. retainers and custom projects are invoiced monthly. all prices exclude vat where applicable.
every deliverable includes two rounds of revisions. extra rounds are easy to add and quoted before any extra work begins.
yes. clients are international and most work happens remotely across timezones.
yes, voice and tone capture is part of the onboarding, and every piece is reviewed and approved by you before it goes live.
let's connect
let's talk.
the fastest way in is to book a free 15-minute meeting. prefer email? send a note using the form, and i'll get back within 1–2 working days.
email
emma@bfoundconsulting.com
linkedin
Emma Bauditz
send a custom inquiry
share a few details and i'll come back with next steps.