case study
hirebetter.io
branding, launch strategy and content
i worked on the visual identity and launch of hirebetter.io, creating the brand direction, mascot, launch content, social media assets, email communication and product hunt preparation.
- scope
- brand identity · mascot development · social media · launch strategy · email · product hunt
- role
- brand and content strategy
- project
- hirebetter.io
01 — the brand
building a brand from scratch
the visual identity was created to make hirebetter.io feel approachable, modern and recognisable while still fitting naturally within the recruitment technology space.
02 — the launch
launching hirebetter.io
the launch brought the new identity, product and content together across social media, email and product hunt.
#19
position on product hunt
03 — content and email
telling the launch story
the launch email and the announcement post carried the same voice and visuals across channels — opening with kibi holding the product hunt sign, and closing with kibi's own signature.
launch email results
04 — the product
bringing the brand into the product
the new identity was carried into the platform so the marketing, product and overall customer experience felt consistent.
05 — brand system
a brand built to stay consistent
colors, logo and typography created as one visual system that could be used consistently across product, content and campaigns.
logo
typography
headings
rounded, friendly and bold
body
clean and easy to read
06 — results
on product hunt during launch
platforms run: linkedin, instagram, tiktok, facebook
mascot created as a recognisable brand asset