case study

Tale Forge

founder branding and social media

leading Tale Forge's founder branding and content strategy across linkedin and instagram.

01 — the challenge

telling the founder's story so the product makes sense.

communicate a new product, its story and its vision clearly to parents, educators and investors.

forge gold

#EFBC39

midnight

#101729

story purple

#5E42CB

title

Lilita One

used for titles and headlines

text

Nunito

used for body copy across every channel

02 — the work

01founder branding and content strategy

02linkedin profile audits and repositioning

03content calendar, platform direction and tracking

04instagram repositioned around parents and educators

05made the visuals and wrote the copy for every social media platform

03 — the content

a selection of the content created for the brand.

04 — the visuals

i made the visuals and wrote the copy for tale forge's social media platforms.

the linkedin page — banner, visuals and copy made by me.

05 — the founder's personal brand

built founder kevin's personal brand alongside the product — new visuals, sharper positioning and a profile that actually tells the tale forge story.

06 — results

+1,335%

instagram profile visits in the first month

+1,072%

linkedin reach in the first month

2.6x

linkedin followers in 30 days