cases

brands i've built with.

the full story behind each brand: what i built, how the work was done, and the results it created.

K.B Consultancy

head of brand · brand strategy · founder branding

built and led the K.B brand from its early stage into a recognisable company presence, while strengthening the visibility of both the company and its founders during a major growth phase.

my role

led the brand direction across visual identity, messaging, tone of voice and external communication
built and managed the LinkedIn presence for the company and its founders
created the content strategy, recurring formats, founder storytelling and social media systems
kept the brand consistent across social media, website, presentations and company communication

key results

35,000+ combined followers across the company and founder profiles
2,800+ followers grown on the company LinkedIn page
€2M valuation reached during my time leading brand and visibility

hirebetter.io

brand creation · launch strategy · social media

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built hirebetter.io's brand from zero and shaped its visual identity, social presence and launch strategy from early concept to market launch.

my role

built the complete visual identity including logo, colours, typography and creative direction
created Kibi, the brand mascot, and developed how it appeared across the brand
built and managed the social presence across LinkedIn, Instagram, TikTok and Facebook
led the Product Hunt launch across strategy, creative assets, copy and launch execution

key results

#19 on Product Hunt during launch
brand built from zero to a complete launch ready identity
Kibi created as a distinctive mascot and recognisable brand asset

Get Tasked

social media strategy · content · launch

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built Get Tasked's social media presence from the ground up, establishing its content direction, launch messaging and early audience growth.

my role

built the social media direction from zero across visual style, voice and platform strategy
created the content system including formats, calendar and community engagement
shaped the messaging and social communication around the early launch

key results

social media presence built completely from zero
first 200 followers reached organic on Instagram within the first months
repeatable content strategy and platform direction established from launch

Tale Forge

founder branding · content strategy · social media

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leading Tale Forge's founder branding and content strategy, strengthening how the company and its founder communicate the product, story and vision across LinkedIn and Instagram.

my role

developed the founder branding and content strategy across the founder and company presence
audited and repositioned the company and founder LinkedIn profiles for stronger positioning and credibility
built the ongoing content strategy, calendar, platform direction and performance tracking
repositioned Instagram around parents and educators with platform specific content and clearer product communication

key results

+1,335% instagram profile visits in the first month
+1,072% linkedin reach in the first month
2.6x linkedin followers in just 30 days

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